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Body with Soul: The Art of Aging

As women age, there comes a time in our lives when we make that oh-so-empowering choice to stop chasing our 20s and start embracing the idea of living our best life, no matter how many years have passed. It’s during that moment, we realize the imperfectly perfect skin we’re in is just the silhouette of a unique #BodyWithSoul.

The Art of Aging Gracefully

Whether 47 or 87, the art of aging gracefully is in allowing ourselves to own our age, celebrate our age, and age happily. It seems easy enough, but… for as long as we can remember, there’s been a stigma around aging women, which can make us feel invisible, self conscious, forgotten and critical of who we are as human beings.

The truth is that as we age, our skin does undergo many changes – it’s a natural part of life. So, let’s not focus on turning back the years, but instead, focus on nourishing our skin as part of an overall body-first movement. Let’s age gracefully, honor the skin we are in, and live our best lives so we can celebrate that each of us has our very own #bodywithsoul.

Embracing Age: Let’s Change the Story

It’s time to change the story, love the body we’re in, and feel confident in our aging skin. Fun fact – research shows that having a positive attitude toward aging leads to a longer life. Not only that, when we have a positive mindset and a healthy lifestyle, there are a whole lot of benefits as we age:

  • We age slower and better: people with a healthy attitude toward aging tend to have better mobility as they age; research has shown we walk faster, remain more physically fit, age slower and have sharper minds
  • We stress less as we age: when we embrace aging, we put less stress on our immune systems, which protects us against the elements and lessens inflammatory damage from stress
  • We age healthier: research shows that people who age with a positive attitude have lower cholesterol and less coronary disease, strokes and brain tumors, and they also have a greater ability to fight off the common cold

How’s that for reasons to embrace aging gracefully? The time has come, ladies, to be proud of what our bodies have and will continue to accomplish – from 42 to 102.

At Crepe Erase, we’re launching a #BodyWithSoul campaign to do just that – we want to change the story for women everywhere, empower all of us to feel confident in our aging skin, and encourage women across the globe to celebrate our bodies exactly as they are, and all of the incredible things our bodies do for us, each and every day. And we hope you’ll join us on this journey!

To be a part of our #BodyWithSoul campaign, follow us on Instagram and Facebook.

What Causes Crow’s Feet & Under Eye Wrinkles?

Crow’s feet – fine lines that can appear at the corners of your eyes – are often one of the first noticeable signs of aging skin. They’re a nearly ubiquitous skincare concern, affecting people of many skin types. You may have oily skin, dry skin, or perfect skin – but crow’s feet are probably in your future.

Why is the skin around our eyes prone to crow’s feet? Here are the basics.

Loss of Collagen and Elastin

As we get older, our bodies become less efficient at producing both collagen and elastin, two proteins crucial to maintaining the elasticity of skin. Less collagen and elastin in the skin results in tissue that cannot snap back to its original appearance – prime conditions for crow’s feet.

Thin, Crepey Skin Around the Eyes

Thin Skin Around the Eyes

we’re all thin-skinned, at least around the eyes. While it’s true that skin loses volume and becomes more delicate over time, the tissue around our eyes is particularly thin no matter how old we are. This makes it more vulnerable to developing creases and fine lines because there’s less collagen and elastin to compensate for the physical stresses it endures.

Environmental Damage

Unfortunately, it’s not just internal factors that promote the appearance of creases and fine lines near the eyes. The sun is a major cause of premature aging. Powerful UVA rays penetrate below the skin’s surface and have a damaging effect on elastin, in particular. The skin around our eyes is exposed to sunlight every day, and many people neglect to apply sunscreen in this sensitive area.

Crepey Skin Under the Eyes When Smiling

We’d never recommend that you stop smiling. However, smiling and squinting do cause the skin around our eyes to fold. This physical stress can add up over time, resulting in crow’s feet.

How to Prevent and Manage Crow’s Feet

Most of us will develop some crow’s feet as we age, but skin-healthy habits can help delay their appearance and minimize how noticeable they become. Here are some tips for combating crow’s feet.

Also read our guide to skincare tips for mature skin.

Wear Sunscreen & Sunglasses to Protect Against Sun Damage

Sun damage can make skin age prematurely, causing crow’s feet to appear at a younger age. Easy solutions include wearing sunscreen every day to protect your skin from sun exposure, as well as wearing sunglasses with UV protection. By shielding your skin from sun damage, you’re protecting the proteins that keep it looking young and healthy.

Exfoliate Your Skin

This process removes the dead skin cells that rest on top of your skin, bringing fresh tissue to the surface. This not only makes way for newer, healthier skin, but can make it look more plump and smooth. Look for a gentle exfoliator that you can use at least once a week, like our Crepe Erase Refining Facial Scrub. With a combination of olive oil and TruFirm Complex, these ingredients gently promote cell turnover while moisturizing the skin.

Gently Apply & Remove Makeup

Be careful with applying and removing makeup because it stretches out the skin, which could be damaging in the long run. Continuously stretching the area around your eyes could result in loose, wrinkled skin. Instead, apply and remove your eye makeup with care.

Moisturize Every Day

Dehydrated skin tends to sag and mimic the look of crow’s feet. Moisturizing eye creams can “fill in” the fine lines and prevent new ones from forming. When skin gains volume, it can lessen the appearance of wrinkles.

Try Introducing Products to Target Skin Around the Eye

There are many anti-aging skincare products on the market, like Crepe Erase’s Flaw-Fix Eye Cream. This featherlight cream is formulated to help reduce the appearance of fine lines and wrinkles like crow’s feet, while also visibly reducing puffiness and reviving tired-looking eyes. Its key ingredient, TruFirm Complex, supports natural collagen and elastin production to help visibly firm and refresh that delicate skin around your eyes.

What Causes Sagging Skin & Wrinkles?

Changes in our skin—like wrinkles, crepey skin or sagging—are so common as we age. Everyone experiences these changes but you may be wondering why they happen—and perhaps more importantly, the steps you can take to help prevent them!

Here’s the good news: there are things we can do to prevent or slow down the effects of aging. Lifestyle choices and habits play a big role in our skin’s appearance now and in the future.

So what exactly causes sagging, loose skin?

Visible signs of aging like these are caused by a combination of natural processes and external factors—things that happen naturally as we age and things from our environment that we can help control. Let’s look a bit deeper at the natural and environmental causes of sagging and wrinkled skin and how to help prevent this with healthy skin practices and the right products.

Natural Causes of Sagging Skin

As we age, things start to break down, slow down, or simply stop producing. The muscles that support our skin gradually weaken. Additionally, our cells renew slower due to our bodies producing less collagen and elastin—the connective tissue that gives skin its youthful elasticity, smoothness and firmness.

Elastin gives skin its natural resilience—its youthful-looking “snap back”—while collagen is the protein that gives skin its framework. When these two components start to break down due to natural aging, skin begins to loosen, sag and droop. This leads to visible fine lines, deep wrinkles, and thin, crepey skin that looks a lot like crepe paper (read more on how to prevent crepey skin).

External Causes of Sagging Skin

Sun damage is the number-one cause of prematurely aging skin, so always apply sunscreen and regularly use restorative skin treatments (like our Crepe Erase Restorative Facial Treatment) before stepping outside, even on cloudy days. Also, try to avoid or limit your time in the sun when possible, especially during midday and afternoon hours when the sun’s UV rays are the most powerful. Sun exposure damages skin cells while UV radiation breaks down collagen and elastin, leading to loss of firmness and elasticity, and therefore more lines and wrinkles.

Other factors that can contribute over time to the visible aging process include:

  • alcohol consumption
  • poor diet (like processed foods high in sugar, which cause inflammation)
  • stress
  • lack of exercise
  • lack of sleep

Generally speaking, developing good habits that are beneficial to your overall health will have a positive effect on your skin, too.

How to Help Snap Back Sagging Skin

Thankfully, there are constant advances in skincare that treat various visible signs of aging, including the more challenging skin concerns like loose, thin or crepey skin. Crepe Erase is an anti-aging body care system shown to improve the look of crepey skin.

Based on average results of a 54-person evaluation by an expert clinical grader measuring décolleté, knees and arms, 80% of Crepe Erase users saw an instant reduction in the appearance of crepey skin on target areas of the body. See some of Crepe Erase’s before and after results or shop our larger skincare line to see what works best to target signs of aging.

What is Crépey Skin?

Crepey skin, which can appear almost anywhere on the body, is thin skin that looks like tightly-packed, condensed wrinkles and resembles crepe paper. Generally caused by a breakdown of collagen and elastin, crepey skin tends to look and feel thin, fragile and crinkled.

The most vulnerable areas where crepey skin loves to appear are under the eyes, around the knees, the backs of our upper arms, and the décolletage.

Let’s delve a little deeper into what causes crepey skin and ways we can treat and prevent it.

What Causes Crepey Skin?

Crepey skin is most often found on areas where we naturally have thinner skin. Like we stated above, our under eyes, knees and upper arms are the most prone to turning crepey as we age. It tends to happen as we lose collagen and elastin in our skin, as these are essential in helping to keep our skin supple. As we mature, our skin begins to lose collagen and elastin, most often appearing in people over their mid-40s or so, but it can occur earlier.

One thing to note is that sun exposure is a big culprit when it comes to developing crepey skin. As for the sun, UV rays play a significant role in breaking down collagen in the skin, which can lead to thinner, more wrinkled skin over time.

Other culprits include lack of moisture, unhealthy diets, quick weight loss and not drinking enough water.

Simple Ways to Prevent and Reduce the Appearance of Crepey Skin

We are happy to let you know there are ways to kick crepey skin to the curb, diminishing the appearance of crepey skin already present and also ways to prevent it from forming. A really simple way to prevent crepey skin is to start a skincare routine and stick with it. Let’s take a look:

  • For crepey skin on face or neck: From our Refining Facial Scrub and Restorative Facial Treatment to Flaw-Fix Eye Cream and Overnight Facial Plumping Treatment (and more), these are your must-haves for a younger-looking, crepe-free face.
  • For the body: We do love to share, especially when it comes to tips and tricks for creating visibly smoother, firmer skin. Make the most of your anti-aging body routine with our Advanced 2-Step Essentials System, made with our exclusive TruFirm ® Complex to give you smoother, firmer-looking skin. The kit is comprised of 2 powerful steps:
    • Pre- Treat: The essential first step to reducing the appearance of dry, crépey skin.
    • Advanced Body Repair Treatment: A breakthrough visible skin-firming hero, crucial to diminishing the look of dry, crépey skin.
  • Head to toe: If you’re looking for the head-to-toe works, check out our Advanced 5-Piece Body + Face System, which hydrates and smooths everything from your neck and face to your arms and legs.

Another way to treat and prevent crepey skin on your body is to start a simple exercise routine. We just so happen to have some insights for you on this topic – not to mention a few easy exercises that anyone can do, no matter your age.

And remember this: If you’ve started to notice crepey skin on areas of your face or body, or you want to prevent it proactively, these are simple and easy ways to get the job done. Just know, you’re not in this alone. Thinning, crepey skin is a common part of the natural aging and maturing process. We’re here to tell you that it doesn’t mean you have to put up with it!

How to Prevent Crepey Skin

Famous for hitting the mid-40s and older crowd, the harsh reality is that crepey skin can happen to us even earlier – in our 20s and 30s. Yikes! No matter the age, we can safely assume nobody wants thin and wrinkled crepey skin superficially aging us.

In happier news, this is where we at Crepe Erase come into play. There are many simple tips and tricks to prevent crepey skin. So sit back, relax and take notes, because we’re here to share with you our top ways to prevent crepey skin.

Skin and Healthcare Tips for Crepey Skin Prevention

Get ready to smile. Crepey skin doesn’t have to be permanent. The right anti-aging products, nutrition and lifestyle changes can drastically improve that unwanted, not-invited-to-the-party, crepey skin.

Sun Protection

  • It goes without saying, sun protection is critical when it comes to healthy skin and preventing premature aging.
  • Choosing a moisturizer with a minimum of 30 SPF is a great first step… head to toe. When you know you’re going to be out in the sun, cover up and wear a wide-brimmed hat.
  • Also, consider a skincare system infused with natural ingredients and super hydrators to reduce signs of aging and UV damage.


  • We’ve heard it a million times: Hydration is essential to healthy skin. On the other hand, dehydration can supercharge the appearance of fine lines and wrinkles. An easy fix: Drink a whole lot of water every day. Or, say “so long” to elasticity and suppleness, and “hey there” to visible fine lines and wrinkles.

Skincare Routine

  • While healthy skin is a “from the inside-out” kind of thing, defying aging skin with emulsifying skin treatments will help to uncover smoother, softer and radiant-looking skin.
    • Our Advanced Body Repair Treatment features our exclusive TruFirm® Complex and 9 Super Hydrators™ , leaving skin visibly smoother and firmer.
    • When it comes to treating crepey skin on our bodies, Crepe Erase offers clinically tested treatments, like our Toning and Tightening Body Serum, that deliver instant and long term transformative results, visibly increasing firmness and elasticity.
  • The eyes have it. Our under-eye area is prone to crepey skin, due to its already thin skin tissue. Tips to help:
    • Gentle exfoliation – and we mean gentle – don’t go grabbing the sugar scrub in your shower. Gently exfoliate with an eye cream that offers a low concentration of retinol or hydroxy acids. Fun fact: Eye area exfoliation also boosts collagen production.
    • Serums with peptides or glycerin squalene are a good defense in preventing crepey skin. Bonus: They will also help to hydrate areas that have already developed crepey skin.
    • Eye creams are specifically formulated for this reason. Our Crepe Erase featherlight Flaw-Fix™ Eye Cream was created for the sensitive eye area, targeting this delicate skin, reducing puffiness, fine lines and wrinkles.
  • For optimal results, make your skincare routine a ritual. This can also be your relaxation time. Lavender candles, your favorite music on in the background, the door closed and the world around you is on mute. This is a great before-bed routine. For those on-the-go mornings, skip the ambiance – but not the skincare.

Minimal Makeup

  • Another step in keeping your skin hydrated is a minimalist approach when it comes to makeup. This is a fantastic way to let your skin breathe, keep your pores unclogged and let your natural beauty shine.


  • When it comes to healthy skin from the inside out, nutrition plays a key role. Next time you’re at the grocery store, stock up on foods rich in omega-3 fatty acids. These include flax and hemp seeds, dark chocolate, soybeans, pomegranates, spinach, nuts, avocado and olive oil (which also happens to be a key ingredient in our skincare products). Avoid processed sugar and alcohol.


  • Ten minutes a day! When it comes to that unwanted crepey skin on our arms, there are exercises we can do to prevent it, and also firm up and tighten areas developing crepey skin. Take a look at five exercises that will tone up that crepey skin in less than 10 minutes a day.

There you have it. With the help of some really great anti-aging skincare, a wholesome and nutritious diet and a few morning exercises, you can prevent crepey skin and bask in that youthful reflection in the mirror.

Are There Exercises for Crepey Skin At-Home Care?

We’ve all seen those anti-aging skincare commercials starring complexion-gifted 23-year-old models with no makeup, no filter and no crepey-looking skin. Head to toe, their skin is always perfect. Well, they’re 23.

While we may laugh at the absurdity of using a young model, we can all agree—essential to many a look-good, feel-good journey is the quest for smoother, younger-looking skin.

So, how do you achieve the best results for your skin’s appearance and overall health? It’s a collective approach of a targeted skincare system , eating right and working out.

Skin Tightening Exercises for Crepey Arms

Combining skincare with exercise is a great way to fight the appearance of that loose, crepey skin. And while treating skin with products that target crepiness, lines and wrinkles, performing these workouts will help tone muscles, proving an overall tighter, toned, and lifted appearance.

Now let’s go through some of our favorite at-home exercises.

Prayer Pose (Difficulty Level: Easy)

  • Join your hands in a prayer pose in front of your chest.
  • Engaging your triceps muscles, slowly raise them above your head. Hold and take a deep breath.
  • Concentrating on engaging your triceps and with slow, deliberate movement, lower your hands back to their starting position in front of your chest. Take a deep breath.
  • Repeat 30 times.

Windmill Arm Circles (Difficulty Level: Easy)

  • A triple threat, arm circles involve your arm, back and shoulder muscles. Stand with feet at a shoulder-width stance and extend your arms out to your sides, parallel to the floor.
  • Keeping your shoulders down at all times and using small, controlled motions, circle your arms counterclockwise, gradually making the circle larger until you feel a deep – but comfortable – stretch in your shoulder area. Make 20 circles.
  • Reverse the direction to clockwise and repeat.
  • After you’ve hit pro status, add light weights in your hands or wrist.

Biceps Curl (Difficulty Level: Medium)

  • A great overall arm exercise, this one is great with light weights. Start by standing tall with your feet hip-width apart and hold a light dumbbell in each hand.
  • With arms down, elbows tucked in and palms facing forward, bend your elbows to curl the weights up to your shoulders.
  • Take a deep breath and slowly return to starting position. Repeat 12 – 15 times.
  • Note: at all times, keep your back straight and do not bend your wrists.

The Verdict – Can Exercise Get Rid of Crepey Skin?

Exercise has the potential to help improve the look of crepey skin. When we exercise, our muscles get longer, stronger and tighter, which can firm up the skin around those muscles. As a result, our muscles become more visible, potentially diminishing the appearance of loose, crepey skin. Therefore, engaging in a regular exercise routine in addition to your skincare routine is a great way to improve the look of crepey skin.

Essential Facial Care Tips for Mature Skin

As we age, our skin undergoes many changes. While aging is a natural part of life, sometimes it feels like overnight we don’t recognize the person looking back in the mirror.

Well, say goodbye to those worry lines, because we’re here to share with you that you don’t have to live with those unwelcome changes. The right skincare products and routine can improve how your skin feels and looks despite aging. Soon enough, you’ll be jumping at the chance to wink at that reflection in your mirror.

Regain Confidence in Your Skin

As our skin matures, we start thinking about how we can visibly smooth and plump up those lines and transform our faces into healthy, youthful-looking complexions that glow.

Let’s take a look at essential face care tips to get that glow back on your face. It’s important to note that one of the essentials of seeing the best results is to create a daily routine with your skincare.

Gentle Care for Mature Skin Promises Strong Results:

  • The first thing is to make friends with lukewarm water because, as we age, hot water is not a friend to our skin. Those moisturizing natural oils we want and need on our skin? Hot water strips them raw.
  • Our favorite first step is to use a facial and neck scrub that gently exfoliates the skin, promoting healthy cell turnover. Our Refining Facial Scrub visibly rejuvenates dry, mature skin, revealing smoother, firmer, more radiant-looking skin.
  • Once the face is clean and feeling smooth, our next favorite step is to lather our Restorative Facial Treatment all over the face and neck. Specifically designed for the face and infused with TruFirm® Complex, this luxurious treatment helps visibly plump and repair wrinkled, mature skin.
  • In a hurry? The above two steps are significant for those who really want to keep it simple or who need to wash and go… however, we would be remiss if we didn’t mention our 4-in-1 Smoothing Capsules that not only visibly lift and firm the eye area, but they also brighten dark circles and reduce the look of puffiness.
  • Let’s talk bedtime: who knew you could sleep your way to better-looking skin? We did! Our Overnight Facial Plumping Treatment contains TruFirm® Complex to help visibly smooth fine lines and wrinkles.
  • You can also take your anti-aging routine to the next level with this 5-piece system that hydrates and smooths.
  • While we love our vitamin D, limit your exposed time in the sun, and try to avoid being in the direct sun during peak times when the sun’s rays are at its strongest. When you know you’re going to be outside, wear a sunscreen with a minimum 15 SPF.

Tips and Tricks To Care for Mature Skin

Outside of face care, there are other things you can do to slow the aging process of your skin:

  • Something to consider is adding a humidifier to your bedroom (and other rooms where you spend most of your time). Consistent heating and/or air conditioning is not a friend to the skin. In fact, it can strip humidity from the air and, essentially, give us dry and itchy skin.
  • It’s important to also wear protective clothing, including a wide-brimmed hat, when spending time outside. Wear polarized sunglasses to ensure they block 99 to 100 percent of the sun’s rays.

One final thought… it should go without saying that eating a healthy diet, reducing processed foods and sugars, and drinking 8 daily cups of water are sure-fire ways to keep our maturing skin looking gorgeous for years to come. Easier said than done, right? We get it… but know this, the more you follow these guidelines (all of them), the better your skin will look and feel.